Mini-MBA

Course Description and Purpose

This Mini-MBA equips professionals with essential business skills across marketing, operations, human resources, and strategic management. The programme follows a progressive learning model where participants gradually develop a complete business plan, ensuring real-world application of acquired knowledge. Each module integrates knowledge activation, interactive learning, comprehension checks, and hands-on business plan development, fostering strategic thinking and problem-solving.

Learning outcomes and course objectives

1.Develop strategic business insights by integrating core concepts from marketing, operations, and management.
2.Apply data-driven decision-making to solve complex business challenges in a dynamic global environment.
3.Design and implement innovative business models and leadership strategies to drive organisational success.
4.Construct a comprehensive business plan that synthesises interdisciplinary knowledge and practical applications.